3. Process is more important than outcome.
When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
5. Go deep.
The deeper you go the more likely you will discover something of value.
10. Everyone is a leader.
Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.
14. Don’t be cool.
Cool is conservative fear dressed in black. Free yourself from limits of this sort.
21. Repeat yourself.
If you like it, do it again. If you don’t like it, do it again.
29. Think with your mind.
Forget technology. Creativity is not device-dependent.
34. Make mistakes faster.
This isn’t my idea — I borrowed it. I think it belongs to Andy Grove.
People visiting the studio often comment on how much we laugh. Since I’ve become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.
43. Power to the people.
Play can only happen when people feel they have control over their lives. We can’t be free agents if we’re not free.